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Testimonials

“Best training group so far in my sales years.”
– Multinational Beverage Executive

“Simplified. Highly interactive with lots of exercises.”
– Multinational Pharma and Nutrition Company

“It’s relevant and applicable to our TMG and I was enlightened by the power and impact TMG possesses. Despite being in sales, I appreciated the workshop since I was able to see the big picture, my role as a KAS, and I now understand the factors that are considered when deciding what promos to run and which specific channels are chosen.”
– Multinational Food Industry Executive

“I got to know the real essence of being a trade marketing from top to bottom. Planning stage down to execution to consumer. (as a result of this course, from now on I will) always think on the customers perspective to really identify the needs wants. Link objectives to target consumer and trade.”
– Multinational Tobacco Industry Executive

“The training course was very interactive and really captured attention and interest of the trainees. I really learned a lot with the 3 days of training and this should be implemented often because I believe that this will have a great impact on sales team. The cases presented were challenging and were great tools in making trainees learn more and reach their fullest potential.”
– Multinational Healthcare Distributor Executive

“The exercises give you a feel of the real thing.”
– Multinational Consumer Healthcare Executive

“The good things I liked about the training course is that I learned – to understand shoppers behavior – How to visual merchandising scorecard and guidelines – Source of retail sales”
– Multinational Consumer goods distributor

“It was very comprehensive. Its very practical – can really be used in real life. I like the integration exercise most especially because we were able to practice all of the concepts taught during the training. Also I like that we used (our own product) as an exercise and not some random product.”
– Multinational Electronics executive

“I was able to understand deeper the importance and role of TM. Having the right system combined with right process and behavior can lead to success and achieving group objective. Field Marketing field work open more opportunity and increase knowledge of the business.”
– Multinational Healthcare Distributor Executive

“The training was designed in such a way that the participants really have a hands on/actual experience in the field. I do believe that actual experience is much better than a closed room training. The two days was really full of unlearning, learning and relearning. As a dsm will now look at the big picture always. And as the head of my team, be the first to spot opportunities, more opportunities for improvement of not just myself but most importantly my team members.”
– Multinational Healthcare Distributor Executive

“Very comprehensive. It challenged the way we view trade marketing by presenting it as a multi dimensional organization within the company. It showed how powerful and responsible a trade marketer can be … (As a result of this course, from now on, I will) be more holistic in my thinking by looking and taking responsibility of the many making sure that all processes and persons involved are engaged and working smoothly.”
– Multinational Tobacco Industry Executive

“Brief, Concise and Direct. Topics are in touch with reality. All facilitators have sensible experiences in connection with the topic.”
– Multinational Healthcare Distributor Executive

“Very applicable in real life situations – to refresh current knowledge with updated cases – I really appreciate the workshop – this should be done often – very good PSF presentations especially with hot buttons… – be more prepared when going to the buyer – listen to the buyers need – hot buttons are very applicable and effective.”
– Multinational Nutritional Industry Executive

“It was designed to limit the ‘feel good stuff’ and focused on the practically yet essential part. Also the negotiation/role play and application was very much vital to apply classroom lecture since you learn twice as much when lectures gets applied.”
– Multinational Nutritional Industry Executive

“Credible and sharp speaker particularly Migs. I am happy with role play and coaching part, it was helpful in my prep for BR… Having a different mindset-not just a glorified salesman. But a sharp knowledgeable and confident business partner.”
– Multinational Nutritional Industry Executive

“Distributor Hot Buttons, Inventory Management, Distributor Binder. Very good tool to improve handling of our distributor sales people, inventory level and lastly increase sales in different category.”
– Feeds Industry Executive

“(The thing I liked about the course are) – Brand Channel Strategy. – Marketing 6P’s Mix. – Trade Marketing Roles Functions and Skills… (As a result of this course, from now on,) In making/proposing programs, will consider channel type, target market and should be focus on one objective.”
– Multinational Tobacco Industry Executive

“Is the knowledge to create a tool to monitor the trade and the ability to enhance the skill to persuade the prospect dealer/dealers. Application of the tools that I learned in the field. Dealers watch out.”
– Feeds Industry Executive

“I liked how the training was deeply engaged in interactions and arguments about different understandings to catman as it gave everyone an idea of how wide its scope is.”
– Food Manufacturing Industry Executive

“Learned a lot how to talk with retailers using a specific way (retailer’s Button); How important understanding what the retailers are going through when negotiating; The importance of helping distributors and accounts in their business.”
– Food Industry Executive

“Very interactive, practical… Engage with my accounts using the 8 steps which is not limited to catman only. The 8 steps are clear cut but are not limited to catman. They seem to be holistic approaches or steps to be taken when managing accounts with opportunities for improvement.”
– Food Industry Executive

“Very timely, very useful and informative. Opened our eyes to the depth and range covered by category management and how it can be a powerful tool to build business.”
– Food Industry Executive

“The discussion is align with the actual work scenario in which we can apply it in our different area. Examples were given in a real setting and past experiences.”
– Food Industry Executive

“The whole process of putting up a good business review from data gathering, analysis and giving value from us as suppliers and leading into a more valuable win-win situation.”
– Multinational Beverage Executive

“The flow if the lessons were well structured. All the things taught are necessary to make an equipped and credible BFM. The lessons were well defined and can be easily taught to cord dsps.”
– Food Industry Executive

“The course was exciting really not boring. Speakers were really knowledgeable in the field. Things were really explained well.”
– Personal Care Industry Executive

“I learned a lot on how to think like a buyer and how to counter act it.”
– Personal Care Industry Executive

“There was one on one interaction between the trainer and the trainee…’I’ll thoroughly plan ahead so as I would come prepared when it comes to everything I’ll be doing.”
– Personal Care Industry Executive

“The way rapport was established between speakers and attendees. Only constructive criticisms were given. Allowed attendees to share their own experiences.”
– Multinational Food Industry Executive

“It was very informative and give me a new perspective where the buyers needs and demands are coming from. It made me realize where I should prepare prior to consultation.”
– Multinational Food Industry Executive

“The presentation were clear, easy to understand and relevant to our work. I specially like Migs way of evaluation after the role plays. He was very clear and properly explained what should have been done.”
– Multinational Food Industry Executive

“The course was very helpful in addressing current real life business concerns when dealing with key accounts. Tools/strategies are very applicable and can actually shift the balance of power. The course equips us with the right mindset, attitude and mechanics when dealing with difficult buyers.”
– Multinational Food Industry Executive

“The topics are explained / expounded clearly relating to or making / sighting experiences in real work. Very constructive in their comments. Suggests clear solutions on problems during simulation.”
– Multinational Food Industry Executive

“Actually scenarios derived from own experience because it helps me visualize when I know who you’re talking to. I especially appreciated the statement from the facilitator when he said we have to see things not just from we can hit targets but how to manage the business of both our employer and the account.”
– Multinational Food Industry Executive

“I feel empowered by the things I have learned! Gives a boost to my confidence in doing negotiations!”
– Multinational Food Industry Executive

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