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Sales and trade marketing training workshops

  • Based on Trade Dynamics’ End-to-end Curriculum
  • Based on Trade Dynamics’ Sales and Trade Marketing Skills Progression Roadmap
  • Custom designed together with the client
  • 75/25 workshop-lecture split
  • In-the-field learning
  • Using actual client data and information
  • Client-specific solutions
  • Immediate practical application of skills
  • Anonymous evaluation by every single participant
  • Quantitative and qualitative evaluation of facilitators and content
  • 5 point scale. Historical overall workshop average rating to date of 4.6 / 5 (between Very Good to Excellent)
  • 99.7 % of all respondents are happy with the service that Trade Dynamics has provided and would recommend us to their colleagues
Schedule a presentation for your company

Contact us now to know more about us, and how we can help your business.

“Best training group so far in my sales years.”

Multinational Beverage Executive
Executive, Multinational Beverage Company

Workshops and Seminars

  • Point of Purchase! Fundamentals of Visual Merchandising
  • Field Marketing! Trade Marketing in the Field
  • Structured Selling! Systematic Selling Process
  • Preferred Business Partner! Key Account Management
  • Drugstore KAM! Drugstore Key Account Management
  • Enterprise Selling! Enterprise Sales Management
  • Serving Foodservice! Foodservice Key Account Management
  • Managing 3PAs! Managing Third Party Agency Personnel
  • Service Levels! Key Account Service Level Management
  • Eureka! Sales Insight from Market Data
  • Number Crunch! POS Data Analysis
  • Forecast Accuracy! Sales Forecasting
  • In the Buyer’s Shoes! Trade Negotiations
  • KAM Financials! Key Account Management Financials
  • BR Time! Key Account Business Planning and Review
  • Merch ROI! Merchandising Planning and ROI
  • Promo ROI! Promotions Planning and ROI
  • New Product Intro! Managing New Product Introductions in Trade
  • Sales Leadership! Managing Sales People
  • Channel Dynamics! Understanding Trade Channel Dynamics
  • Data Based Drugstore Channel Management
  • Brand Channel Alignment! Brand Channel Strategy Development
  • Bulk Buy! Wholesale Channel Management
  • Trade Link! Creating Wholesale through Retail Activities
  • Deadlock! Advanced Trade Negotiations
  • Strategic Alliance! Advanced Key Account Management
  • Brand Customer Alignment! Brand Customer Strategy Development
  • JBP Partnership! Joint Business Planning
  • Point of Sale Creativity! Promotions and Merchandising Creativity
  • Captive Audience! In-Store Marketing
  • Store Flow! Store Layout Planning
  • Branding The Store! Retail Branding Strategy
  • Brand Experience! Branded Customer Experience
  • Branded Service! Branded Customer Service
  • CatMan Simplified! Category Management
  • Who’s Your Shopper! Shopper Profiling
  • In the Shopper’s Mind! Shopper Insighting
  • Point of Purchase! Fundamentals of Visual Merchandising
  • Above the Clutter! General Trade Merchandising
  • Field Marketing! Trade Marketing in the Field
  • Managing 3PAs! Managing Third Party Agency Personnel
  • Quick Close! Promotional Selling
  • Rapport! Relationship Selling
  • Structured Selling! Systematic Selling Process
  • Lay of the Land! Territory Management
  • Gen Trade Persuasion! General Trade Negotiations
  • Retail Accounts! Introduction to Retail Account Management
  • On the Ground! Distributor Management in the Field
  • Show me the Money! Distributor Management Financials
  • Choosing the Right Partner! Distributor Selection
  • Change the Field! Managing Distributor Transition
  • Follow the Leader! Coaching Distributor Sales Personnel
  • Distributor BR! Distributor Business Planning and Review
  • Eureka! Sales Insight from Market Data
  • Number Crunch! POS Data Analysis
  • Forecast Accuracy! Sales Forecasting
  • Channel Dynamics! Understanding Trade Channel Dynamics
  • Route to Market! Route to Market Planning
  • Brand Channel Alignment! Brand Channel Strategy Development
  • Data Based Drugstore Channel Management
  • Bulk Buy! Wholesale Channel Management
  • Trade Link! Creating Wholesale through Retail Activities
  • Merch ROI! Merchandising Planning and ROI
  • Promo ROI! Promotions Planning and ROI
  • Gen Trade Promo! General Trade Promotions and Activation
  • New Product Intro! Managing New Product Introductions in Trade
  • Price Distortion! Managing Trade Margin Architecture
  • Sales Leadership! Managing Salespeople
  • Field Manager! Managing Gen Trade Salespeople
  • Point of Purchase! Fundamentals of Visual Merchandising
  • Above the Clutter! General Trade Merchandising
  • Field Marketing! Trade Marketing in the Field
  • Managing 3PAs! Managing Third Party Agency Personnel
  • Quick Close! Promotional Selling
  • Rapport! Relationship Selling
  • Structured Selling! Systematic Selling Process
  • Lay of the Land! Territory Management
  • Gen Trade Persuasion! General Trade Negotiations
  • Retail Accounts! Introduction to Retail Account Management
  • Eureka! Sales Insight from Market Data
  • Forecast Accuracy! Sales Forecasting
  • Sales Leadership! Managing Salespeople
  • Field Manager! Managing Gen Trade Salespeople
  • Merch ROI! Merchandising Planning and ROI
  • Promo ROI! Promotions Planning and ROI
  • Gen Trade Promo! General Trade Promotions and Activation
  • Channel Dynamics! Understanding Trade Channel Dynamics
  • Route to Market! Route to Market Planning
  • Brand Channel Alignment! Brand Channel Strategy Development
  • Data Based Drugstore Channel Management
  • Bulk Buy! Wholesale Channel Management
  • Trade Link! Creating Wholesale through Retail Activities
  • New Product Intro! Managing New Product Introductions in Trade
  • Price Distortion! Managing Trade Margin Architecture
  • Brands Alive! Introduction to Brand Management
  • Market Metrics! Understanding Marketing Metrics
  • Know Your Consumer! Consumer Insighting
  • The Grand Plan! Developing the Strategic Marketing Plan
  • Point of Purchase! Fundamentals of Visual Merchandising
  • Above the Clutter! General Trade Merchandising
  • Field Marketing! Trade Marketing in the Field
  • Managing 3PAs! Managing Third Party Agency Personnel
  • Structured Selling! Systematic Selling Process
  • Quick Close! Promotional Selling
  • On the Ground! Distributor Management in the Field
  • Distributor BR! Distributor Business Planning and Review
  • Preferred Business Partner! Key Account Management
  • BR Time! Key Account Business Planning and Review
  • Eureka! Sales Insight from Market Data
  • Number Crunch! POS Data Analysis
  • Forecast Accuracy! Sales Forecasting
  • Big Picture! Trade Marketing
  • CatRev! Developing the Category Review
  • Traffic Control! Trade Marketing Cycle Planning
  • Foodservice Trade Marketing
  • Channel Dynamics! Understanding Trade Channel Dynamics
  • Route to Market! Route to Market Planning
  • Brand Channel Alignment! Brand Channel Strategy Development
  • Data Based Drugstore Channel Management
  • Bulk Buy! Wholesale Channel Management
  • Trade Link! Creating Wholesale through Retail Activities
  • Merch ROI! Merchandising Planning and ROI
  • Promo ROI! Promotions Planning and ROI
  • Gen Trade Promo! General Trade Promotions and Activation
  • New Product Intro! Managing New Product Introductions in Trade
  • Brand Customer Alignment! Brand Customer Strategy Development
  • JBP Partnership! Joint Business Planning
  • Who’s Your Shopper! Shopper Profiling
  • In the Mind of the Shopper! Shopper Insighting
  • Price Distortion! Managing Trade Margin Architecture
  • Sales Leadership! Managing Salespeople
  • Point of Sale Creativity! Promotions and Merchandising Creativity
  • Captive Audience! In-Store Marketing
  • Store Flow! Store Layout Planning
  • Branding The Store! Retail Branding Strategy
  • Brand Experience! Branded Customer Experience
  • Branded Service! Branded Customer Service
  • CatMan Simplified! Category Management

Schedule a presentation for your company now!