Sales and trade marketing training workshops
- Based on Trade Dynamics’ End-to-end Curriculum
- Based on Trade Dynamics’ Sales and Trade Marketing Skills Progression Roadmap
- Custom designed together with the client
- 75/25 workshop-lecture split
- In-the-field learning
- Using actual client data and information
- Client-specific solutions
- Immediate practical application of skills
- Anonymous evaluation by every single participant
- Quantitative and qualitative evaluation of facilitators and content
- 5 point scale. Historical overall workshop average rating to date of 4.6 / 5 (between Very Good to Excellent)
- 99.7 % of all respondents are happy with the service that Trade Dynamics has provided and would recommend us to their colleagues
Workshops and Seminars
- Point of Purchase! Fundamentals of Visual Merchandising
- Field Marketing! Trade Marketing in the Field
- Structured Selling! Systematic Selling Process
- Preferred Business Partner! Key Account Management
- Drugstore KAM! Drugstore Key Account Management
- Enterprise Selling! Enterprise Sales Management
- Serving Foodservice! Foodservice Key Account Management
- Managing 3PAs! Managing Third Party Agency Personnel
- Service Levels! Key Account Service Level Management
- Eureka! Sales Insight from Market Data
- Number Crunch! POS Data Analysis
- Forecast Accuracy! Sales Forecasting
- In the Buyer’s Shoes! Trade Negotiations
- KAM Financials! Key Account Management Financials
- BR Time! Key Account Business Planning and Review
- Merch ROI! Merchandising Planning and ROI
- Promo ROI! Promotions Planning and ROI
- New Product Intro! Managing New Product Introductions in Trade
- Sales Leadership! Managing Sales People
- Channel Dynamics! Understanding Trade Channel Dynamics
- Data Based Drugstore Channel Management
- Brand Channel Alignment! Brand Channel Strategy Development
- Bulk Buy! Wholesale Channel Management
- Trade Link! Creating Wholesale through Retail Activities
- Deadlock! Advanced Trade Negotiations
- Strategic Alliance! Advanced Key Account Management
- Brand Customer Alignment! Brand Customer Strategy Development
- JBP Partnership! Joint Business Planning
- Point of Sale Creativity! Promotions and Merchandising Creativity
- Captive Audience! In-Store Marketing
- Store Flow! Store Layout Planning
- Branding The Store! Retail Branding Strategy
- Brand Experience! Branded Customer Experience
- Branded Service! Branded Customer Service
- CatMan Simplified! Category Management
- Who’s Your Shopper! Shopper Profiling
- In the Shopper’s Mind! Shopper Insighting
- Point of Purchase! Fundamentals of Visual Merchandising
- Above the Clutter! General Trade Merchandising
- Field Marketing! Trade Marketing in the Field
- Managing 3PAs! Managing Third Party Agency Personnel
- Quick Close! Promotional Selling
- Rapport! Relationship Selling
- Structured Selling! Systematic Selling Process
- Lay of the Land! Territory Management
- Gen Trade Persuasion! General Trade Negotiations
- Retail Accounts! Introduction to Retail Account Management
- On the Ground! Distributor Management in the Field
- Show me the Money! Distributor Management Financials
- Choosing the Right Partner! Distributor Selection
- Change the Field! Managing Distributor Transition
- Follow the Leader! Coaching Distributor Sales Personnel
- Distributor BR! Distributor Business Planning and Review
- Eureka! Sales Insight from Market Data
- Number Crunch! POS Data Analysis
- Forecast Accuracy! Sales Forecasting
- Channel Dynamics! Understanding Trade Channel Dynamics
- Route to Market! Route to Market Planning
- Brand Channel Alignment! Brand Channel Strategy Development
- Data Based Drugstore Channel Management
- Bulk Buy! Wholesale Channel Management
- Trade Link! Creating Wholesale through Retail Activities
- Merch ROI! Merchandising Planning and ROI
- Promo ROI! Promotions Planning and ROI
- Gen Trade Promo! General Trade Promotions and Activation
- New Product Intro! Managing New Product Introductions in Trade
- Price Distortion! Managing Trade Margin Architecture
- Sales Leadership! Managing Salespeople
- Field Manager! Managing Gen Trade Salespeople
- Point of Purchase! Fundamentals of Visual Merchandising
- Above the Clutter! General Trade Merchandising
- Field Marketing! Trade Marketing in the Field
- Managing 3PAs! Managing Third Party Agency Personnel
- Quick Close! Promotional Selling
- Rapport! Relationship Selling
- Structured Selling! Systematic Selling Process
- Lay of the Land! Territory Management
- Gen Trade Persuasion! General Trade Negotiations
- Retail Accounts! Introduction to Retail Account Management
- Eureka! Sales Insight from Market Data
- Forecast Accuracy! Sales Forecasting
- Sales Leadership! Managing Salespeople
- Field Manager! Managing Gen Trade Salespeople
- Merch ROI! Merchandising Planning and ROI
- Promo ROI! Promotions Planning and ROI
- Gen Trade Promo! General Trade Promotions and Activation
- Channel Dynamics! Understanding Trade Channel Dynamics
- Route to Market! Route to Market Planning
- Brand Channel Alignment! Brand Channel Strategy Development
- Data Based Drugstore Channel Management
- Bulk Buy! Wholesale Channel Management
- Trade Link! Creating Wholesale through Retail Activities
- New Product Intro! Managing New Product Introductions in Trade
- Price Distortion! Managing Trade Margin Architecture
- Brands Alive! Introduction to Brand Management
- Market Metrics! Understanding Marketing Metrics
- Know Your Consumer! Consumer Insighting
- The Grand Plan! Developing the Strategic Marketing Plan
- Point of Purchase! Fundamentals of Visual Merchandising
- Above the Clutter! General Trade Merchandising
- Field Marketing! Trade Marketing in the Field
- Managing 3PAs! Managing Third Party Agency Personnel
- Structured Selling! Systematic Selling Process
- Quick Close! Promotional Selling
- On the Ground! Distributor Management in the Field
- Distributor BR! Distributor Business Planning and Review
- Preferred Business Partner! Key Account Management
- BR Time! Key Account Business Planning and Review
- Eureka! Sales Insight from Market Data
- Number Crunch! POS Data Analysis
- Forecast Accuracy! Sales Forecasting
- Big Picture! Trade Marketing
- CatRev! Developing the Category Review
- Traffic Control! Trade Marketing Cycle Planning
- Foodservice Trade Marketing
- Channel Dynamics! Understanding Trade Channel Dynamics
- Route to Market! Route to Market Planning
- Brand Channel Alignment! Brand Channel Strategy Development
- Data Based Drugstore Channel Management
- Bulk Buy! Wholesale Channel Management
- Trade Link! Creating Wholesale through Retail Activities
- Merch ROI! Merchandising Planning and ROI
- Promo ROI! Promotions Planning and ROI
- Gen Trade Promo! General Trade Promotions and Activation
- New Product Intro! Managing New Product Introductions in Trade
- Brand Customer Alignment! Brand Customer Strategy Development
- JBP Partnership! Joint Business Planning
- Who’s Your Shopper! Shopper Profiling
- In the Mind of the Shopper! Shopper Insighting
- Price Distortion! Managing Trade Margin Architecture
- Sales Leadership! Managing Salespeople
- Point of Sale Creativity! Promotions and Merchandising Creativity
- Captive Audience! In-Store Marketing
- Store Flow! Store Layout Planning
- Branding The Store! Retail Branding Strategy
- Brand Experience! Branded Customer Experience
- Branded Service! Branded Customer Service
- CatMan Simplified! Category Management