The Philippine food retail and wholesale industry faces both opportunities and challenges in 2010. Of our Gross Domestic Product, 70% is consumption-driven. A major portion of this consumption demand is for food.

Given the expansion of SM Hypermarkets and Puregold, pricing has increasingly become important in turning a store into a shopping destination. There are other market players that have used pricing as one of their major attractions. These are large supermarkets with a wholesale orientation or medium-size with low prices to compete with stores of a similar structure. Cherry Foodarama and Hi-Top are examples of the former; Parco, of the latter.