Today’s consumer goods industry is rapidly evolving. The trade and shoppers are becoming increasingly sophisticated and demanding. Competition is becoming more and more fierce and relentless. Many organizations are not fully equipped with the necessary skills, knowledge, processes and systems to compete and succeed in today’s highly competitive marketplace.

Companies have invested so much time, and resources in traditional training and management consulting services yet results have not shown significant business improvements as a direct result of this.

The reason is because the services traditionally provided in the past have been too general and theoretical; too basic or outdated and irrelevant in the light of today’s market environment and technology, ..making executives question if these lofty concepts, theories and outdated practices can really help put them in the lead in today’s marketplace.

Companies need to equip their people with industry leading skills, knowledge, processes and systems to put them in the lead in today’s highly competitive market environment.

Trade Dynamics is the most technologically advanced sales and trade marketing training and management consulting firm focused on the fast moving consumer goods (FMCG) and consumer healthcare (CHC) industries in Asia.

Specializing in… Key Account Management, Distributor Management, Trade Marketing, Shopper Marketing, Sales Force Automation

Trade Dynamics provides your organization with industry leading skills, knowledge, processes and systems that deliver amazing business results.

Leading edge expertise. Leading edge results.

Company overview

Trade Dynamics was established in Metro Manila, Philippines and officially began operations in 2006.

Trade Dynamics provides its services to numerous FMCG/CHC manufacturers/suppliers in the Philippines and also in Asia. Trade Dynamics has been featured in Management Systems Asia as one of the Up and Rising Training Companies in Asia.

The Trade Dynamics team is composed of elite consumer goods professionals with a wealth of experience and stellar achievements earned from various management roles from the top FMCG/CHC corporations in the world.

Trade Dynamics is led by its Founder and Managing Director Mr. Miguel P. Suterio. www.linkedin.com/in/miguelsuterio

Companies need to equip their people with industry leading skills, knowledge, processes and systems to put them in the lead in today’s highly competitive market environment.

Our mission

To enable FMCG/CHC manufacturers/ suppliers to consistently achieve superior business results by providing their trade sales and trade marketing organizations with industry leading, world class, practical and highly effective skills, knowledge, processes and systems

Corporate Values

  • Honor
  • Excellence
  • Passion
  • Service
  • Achievement
  • Family
Schedule a presentation for your company

Contact us now to know more about us, and how we can help your business.

“Best training group so far in my sales years.”

Multinational Beverage Executive
Executive, Multinational Beverage Company

Featured in Management Systems Asia

Featured as one of the up and rising training companies in Asia.

The Trade Dynamics Advantage

Consumer goods trade focus

Trade Dynamics focuses on developing sales and trade marketing skills, knowledge, processes and systems exclusively for the consumer goods industry.

Leading edge technology

Trade Dynamics designs, develops and utilizes leading edge technology in order to help our clients achieve and exceed their business objectives in the trade.

Immediate application

Trade Dynamics workshops, consulting services and systems are designed for immediate practical applicability in the trade in order for clients to capture the business benefits of the interventions rapidly.

Expert facilitators

The Trade Dynamics team is composed of elite consumer goods professionals with a wealth of experience and stellar achievements earned from various management roles from the top FMCG/CHC corporations in the world.

Leading edge curriculum

Trade Dynamics’ proprietary curriculum is designed based on our Trade Management Skills Progression Roadmap.

This is a roadmap of empirically provable skills for multiple trade management roles in a company.

The workshops are

  • Custom designed together with the client
  • 75/25 workshop-lecture split
  • In-the-field learning
  • Using actual client data and information
  • Client-specific solutions
  • Immediate practical application of skills